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Ford Touchscreen HMI

I was contracted by Imagination to art direct the look and feel of this in-car touchscreen interface. Usability was the key influence in developing this product, and great consideration was needed to create an effective human-machine interface that was safe to use and practical in it's environment. Delivering a fully function prototype with the combined efforts from a team of UX, developers and designers.

Project: HMI Design
Role: Lead Designer
Agency: Imagination

HMI design for Ford Motors
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